Question What is the implementing methodology of digital market place for ruralhandicrafts products?


Ans. The following is the implementing methodology of digital market place for ruralhandicrafts products:


  • i. Design of EPCH's Online E-Marketing Store - A design layout of the store starting fromcreating a wireframe of the online store is required to have a virtual showcase portal ofthe products.
  • ii. Setup of EPCH's Online E-Marketing Store - Products are virtually placed in the onlineportal with proper photography and viewing practices along with webpages creation ofthe members, craftsmen, primary producers, etc.
  • iii. Launch of EPCH's Online E-Marketing Store
  • iv. Training Session to Help Member Exporters and Primary Producers Manage Its OnlineProduct Catalog - Training sessions will be provided to all primaryproducers / craftsmen / member exporters, etc. about the working & benefits of the onlinemarketplace through seminars & webinars.
  • v. Linking it with the Trade Facilitation Centers - Linking the E-marketing platform with theDifferent Trade Facilitation Centers will provide the primary producers and craftsmen tohave an excess to such opportunity to showcase their talent and get the requiredinformation

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